
MEET THE BEAUTYANDHUSTLE DREAM TEAM
We are Happy to Be Here to Serve You
PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD USUALLY DO.
Beautyandhustle was born as a company when the founder, Shannel Rivera, realized that there was a HUGE need for women empowerment. Shannel was working in her corp life job and found herself in a sea of men and always felt like an outsider. In her corp life she was a district manager for FedEX and quickly transformed her team there into a powerhouse team that was #1 in America. While at FedEx, Shannel sought out empowerment and love from the beauty community online. It was during this time that Shannel created one of the top 100 most engaged Facebook groups, #beautyandhustle. Within #beautyandhuste, Shannel was able to be a strong woman but also able to embrace her femininity and help empower women across the world. Shannel then launched a small business, through the direct sales company LulaRoe, utilizing the Facebook platform. Shop LulaRoe with Beautyandhustle grew quickly and was among the top 2% of consultants within LulaRoe.
Beautyandhustle has evolved to fill the need of women empowerment everywhere and has never looked back.

BEAUTYANDHUSTLE DREAM TEAM
The brand built by women (and one amazing man) for women.
Beautyandhustle was formed one night in the tiny bedroom of Shannel's LA home. Shannel created a Facebook group, #beautyandhustle, to empower women through makeup and it blossomed into so much more overnight. Shannel went on to grow the beautyandhustle brand by selling branded apparel and makeup.
From the beginning, there was a handful of people who believed in the dream of empowering women as much as Shannel.
The team is formed by people who have worked so hard to build a full fledge business that inspires women everywhere.
The dynamic of the beautyandhustle team is undeniably a force to be reckonend with. The team brings decades of experience and unparalled commitment to women everywhere.
While you may see Shannel as the center of attention understand that the team is the driving force behind the amazing growth and success of beautyandhustle.

CEO, Founder
B.S. Business Management & Leadership
summa cum laude
Shannel is passionate about teaching women how to propel their life and business forward. She has decades of multi-unit operational experience with global corporations such as facilitated and The Cheesecake Factory. She has trained and faciliatated training and transformations for 1000s of people in all realms- corp life, direct sales, small business and life based skills.

DELLA NELSON
CFO
Della is passionate about making beautyandhustle continue to grow and flourish. She is single handily the only person who ensures all streams of revenue into beautyandhustle are accounted for. She plays a vital role of ensuring that beautyandhustle remains profitable and sustainable. She is trained in facilitation of financial training for beautyandhustle.
BEAUTYANDHUSTLE INSPIRE TEAM
We figured since they win "team member of the month" often we should introduce them to you!
CALI
Manager- Self Care
Ensures beautyandhustle remembers self care is imperative. She encourages daily a naps!
SIERRA
Manager- Meditation
Ensures the beautyandhustle team meditates and carries positive energy daily. She encourages everyone to listen intently. Also, she is the Head of Security!
BROOKLYN
Manager- Fun & Balance
Ensures the beautyandhustle team has fun daily. She encourages the team to play hard but balance it by resting even harder.
CABO
Manager- Chaos
Ensures the beautyandhustle team knows how to manage gracefully through chaos. He is the new kid on the team and encourages everyone to let loose every single day.



