©2019 BEAUTYANDHUSTLE™ LLC.

MEET THE BEAUTYANDHUSTLE DREAM TEAM

We are Happy to Be Here to Serve You

PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD USUALLY  DO. 

Beautyandhustle was born as a company when the founder, Shannel Rivera, realized that there was a HUGE need for women empowerment. Shannel was working in her corp life job and found herself in a sea of men and always felt like an outsider. In her corp life she was a district manager for  FedEX and quickly transformed her team there into a powerhouse team that was #1 in America. While at FedEx, Shannel sought out empowerment and love from the beauty community online. It was during this time that Shannel created one of the top 100 most engaged Facebook groups, #beautyandhustle. Within #beautyandhuste, Shannel was able to be a strong woman but also able to embrace her femininity and help empower women across the world. Shannel then launched a small business, through the direct sales company LulaRoe, utilizing the Facebook platform. Shop LulaRoe with Beautyandhustle grew quickly and was among the top 2% of consultants within LulaRoe. 

Beautyandhustle has evolved to fill the need of women empowerment everywhere and has never looked back.



BEAUTYANDHUSTLE DREAM TEAM

The brand built by women (and one amazing man) for women. 

Beautyandhustle was formed one night in the tiny bedroom of Shannel's LA home. Shannel created a Facebook group, #beautyandhustle, to empower women through makeup and it blossomed into so much more overnight.  Shannel went on to grow the beautyandhustle brand by selling branded apparel and makeup. 

From the beginning, there was a handful of people who believed in the dream of empowering women as much as Shannel. 

The team is formed by people who have worked so hard to build a full fledge business that inspires women everywhere.  

The dynamic of the beautyandhustle team is undeniably a force to be reckonend with. The team brings decades of experience and unparalled commitment to women everywhere. 

While you may see Shannel as the center of attention understand that the team is the driving force behind the amazing growth and success of beautyandhustle. 

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CEO, Founder 

B.S. Business Management & Leadership

summa cum laude

Shannel is passionate about teaching women how to propel their life and business forward. She has decades of multi-unit operational experience with global corporations such as facilitated and The Cheesecake Factory. She has trained and faciliatated training and transformations for 1000s of people in all realms- corp life, direct sales, small business and life based skills.

MICHAEL RIVERA

COO

B.S Electrical Engineering 

Michael is passionate about supporting the entire team so that women everywhere are able to be empowered. While behind the scenes Michael plays a critical role in ensuring that the daily operation of beautyandhustle runs efficiently and creatively. He ensures that all products are fulfilled so business runs in the most efficient way.

DELLA NELSON

CFO

Della is passionate about making beautyandhustle continue to grow and flourish. She is single handily the only person who ensures all streams of revenue into beautyandhustle are accounted for. She plays a vital role of ensuring that beautyandhustle remains profitable and sustainable. She is trained in facilitation of financial training for beautyandhustle.

NOELLE MARCUM

CCO

Noelle is passionate about seeing all 50k followers of  beautyandhustle are tended to via social media at all times. She is the organization behind keeping beautyandhustle branded and engaged on all social media platforms. She attended the Facebook Community Summit and had lunch with Sheryl Sandberg on behalf of beautyandhustle.

DESTYNY MARTINEZ

CMO

B.S. Behavioral Science and Sociology 

Destyny is excited to expand the beautyandhustle brand and foster its growth. She is responsible for the expansion of the brand far beyond social media. She is consistently pursuing avenues for beautyandhustle to gain more reach to motivate the masses.

BEAUTYANDHUSTLE INSPIRE TEAM

We figured since they win "team member of the month" often we should introduce them to you!

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CALI 

Manager- Self Care

Ensures beautyandhustle remembers self care is imperative. She encourages daily a naps!

SIERRA

Manager- Meditation

Ensures the beautyandhustle team meditates and carries positive energy daily. She encourages everyone to listen intently. Also, she is the Head of Security!

BROOKLYN

Manager- Fun & Balance

Ensures the beautyandhustle team has fun daily. She encourages the team to play hard but balance it by resting even harder.

CABO

Manager- Chaos

Ensures the beautyandhustle team knows how to manage gracefully through chaos. He is the new kid on the team and encourages everyone to let loose every single day.